Monthly Archives: January 2012

Effects of Internet and E-Commerce in Marketing

Along with the fast development and improvement of the Internet and web service technologies, businesses use search engines, banner advertisements, target communications, paid links, and e-commerce for their marketing needs and profitable opportunities (Hoffman & Novak, 2000).  However, the Internet … Continue reading

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Personalization Process: An Effective Marketing Strategy

Personalization is a process, in which companies individually focus on the customizability of the product or service based on the customer’s characteristics to promote sale and service.  Customization of the product or service based on personal references is, in addition, a … Continue reading

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Complex Adaptive System (CAS) and Leadership in Organizational Change

Organizational change affects every single unit of the organization and its stakeholders including business partners, chain suppliers, and local communities.   As per perspective of the complex adaptive system (CAS) involved in organizational change, small change can lead to large.  In … Continue reading

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