Category Archives: Marketing Strategy

Effects of Internet and E-Commerce in Marketing

Along with the fast development and improvement of the Internet and web service technologies, businesses use search engines, banner advertisements, target communications, paid links, and e-commerce for their marketing needs and profitable opportunities (Hoffman & Novak, 2000).  However, the Internet … Continue reading

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Personalization Process: An Effective Marketing Strategy

Personalization is a process, in which companies individually focus on the customizability of the product or service based on the customer’s characteristics to promote sale and service.  Customization of the product or service based on personal references is, in addition, a … Continue reading

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